TV made for loosely shared experience in the 2000s, when people were having water cooler / recess-in-the-quad type of conversations after the weekend about a show or event they each saw individually the day prior. Feedback loops are tighter now, and collective social commentary happens within seconds instead of hours or days, but shared consumption still drive a lot of the same type of water cooler conversations.

Worth noting that bundling services to monetize undesired services, content, and product is a pattern that repeats throughout history, until a group of people bucks the trend by cutting what is then already perceived as useless. Large entertainment studios did this in the early 20th century by bundling headline movies (starring the first batch of A-list actors/actresses) together with a ton of other movies that had little interest from audiences.